QVC Honed In On TikTok's Empty Nester Opportunity.

Published on April 1, 2026

There are roughly 35 million empty nester women in the U.S. right now. They have disposable income, discretionary time, and clear purchase intent. They are not waiting to be discovered. The question for CMOs is whether their channel strategy reflects that reality.

Most TikTok briefs still default to a 25-34 audience. That assumption is increasingly out o…

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